Technology, Media and Cultural Analysis Blog

  Evolution of the Workplace The emergence of new digital technologies and social media platforms over the past 2 decades has had a major impact on the field of professional communications, introducing spectacular and remarkably effective tools for reaching and impacting audiences, while at the same time, creating unanticipated ethical challenges. As the age of social media has matured on the backbone of the internet, businesses and news organizations have had to adapt to reach the eyeballs of their digitally engaged audiences.     In 2023, almost 5 billion people across the globe utilized social media platforms.   On the business side, advertising revenue on these social media platforms is projected to reach a record of almost $220 billion in 2024 (Wong, 2024, Statista, nd).   News organizations have also had to adapt as traditional print and broadcast platforms continue to lose viewership and almost half of Americans use social media platforms for news (Walk...